Google is the most used tool worldwide by travelers to research and book activities. Creating your Google Business Profile is a must-do for any business to ensure a professional web presence.
1. What is Google Business Profile?
Google Business Profile is a free tool for businesses. It lets you quickly and easily manage your online presence on Google, including Google Search and Google Maps. The Google Business Profile contains all the important information about your business. Existing and potential customers can find you directly and see everything important they need to know at a glance, such as your opening hours and address. With Google Things to do, customers are also able to book your offers directly from the SERP (Search Engine Result Page) and Google Maps.
2. Benefits of having a Google Business Profile
- Customers can see all relevant information about your business at a glance
- Direct bookings with Google Things to do
- Collect reviews from customers directly on Google
3. How to create a Google Business Profile?
- Create your Google Business Profile
- Fill out all the important information for your customers (here is Google's guide for the creation process of the Google Business Profile)