The importance of good online reviews
For one, it reflects well on your company if your activities have good reviews. Customers will prefer the business that stands out from the competition. If you would have the choice between an option with outstanding and one with an average score, which one would you choose? The average consumer would lean toward the former.
Besides that, you can significantly boost your search performance if you collect a lot of reviews. As Google is the most used search engine, the ranking on said platform should matter to you most.
Note:
Don't just focus on gathering as much Google reviews as possible but also leave answers! Interaction will increase your local search rankings as well.
Using Regiondo to collect Google reviews
E-Mail-Editor not included in the Starter package!
The ability to edit the content of your mails is only available for the advanced and enterprise packages!
You can use Regiondo to send review mails to your customers. They will receive the mail after they finished the activity. You can determine in the E-Mail-Editor when the mail shall be sent exactly.
Go to Messages > Notifications and scroll down to Product Review. Be sure to toggle the switch to activate the mail.
Per default, the mail will redirect to the Regiondo Review module, but by changing the content a bit, you can incorporate the Google review link as well. Open the mail by clicking on "Edit".
You will see a button called "Add Review". We will change it so that your customer will be redirected to your Google review page. In the text, search the following code:
href="{{var review_product_url}}"... and replace it with:
href="YOUR-GOOGLE-REVIEW-PAGE"
After doing so, the review-button will link to your Google reviews.
Where do I find my Google Business review link?
Please refer to this help article from Google, helping you find and manage your company reviews.