1. What is Google Analytics?
Through a tag on your own website, Google Analytics allows you to view accurate statistics and reports for your store.
For example, Google Analytics (GA) provides you with information about how long a customer visited your site and which pages were visited on your website.
GA thus provides you with rough information about your website, but with which you can already gather and observe quite a bit.
2. What is Google Tag Manager (GTM)?
The functionality of Google Tag Manager goes far beyond those of GA. However, the configuration is associated with considerably more effort. Advanced programming skills are required to independently integrate the tool into a website.
Google Tag Manager is not a version or extension of Google Analytics. It is a completely separate tool.
The following data could be evaluated by the Google Tag Manager
- How often are videos viewed on the website?
- How long are individual videos viewed?
- How far does the user scroll down?
- What was the weather like when the user read the article? And what impact does the weather have on dwell time and number of articles read?
- How often is a mailto link clicked?
- How often are which offsite links clicked?
- How are forms used on your website? What is filled in there?
3. Which tool is more suitable?
Both tools are valuable for website owners for good monitoring and a good source for statistics. However, these two tools differ greatly in the effort of configuration and the technology behind it.
While GTM is able to map information much more accurately, GTM is very complex. It is recommended for everyone to use GA first and only when the data from GA is insufficient, to start implementing GTM.
4. What opportunities does Regiondo offer you?
Regiondo can offer you a connection to Google Analytics as well as to Google Tag Manager.
For the connection, you only need to save your tracking ID in your Regiondo account.