How to set up tracking and analytics: Google Tag Manager, Google Analytics – Regiondo

Regiondo Tracking Setup covers the following:

Basic ecommerce data and events in the dataLayer
Basic ecommerce data and events sent to GA
Google ads remarketing and conversion tracking
Basic events sent to the Facebook Pixel.

How Regiondo Tracking Works:

Our tracking works by sending data and events to the existing tracking properties on the parent page of the widget. This applies both to GTM / GA tracking and the Meta Pixel.

1. Using GTM (with Google Analytics 4)

1.1. Integrate the GTM Container

First, make sure that your GTM container is integrated on the page where you plan to implement the Regiondo react widget.

1.2. Set Up Your GA4 Tag

Create a GA4 tag that fires all pages. Data will be sent to your GA4 tag automatically.

To preserve the original referral source while users navigate the catalog widget:

Go to Admin → Data streams in your GA4 property.
Select your web Data stream.
Open Enhanced measurement → Configure enhanced measurement.
Under Pageviews, select Advanced settings.
Uncheck Page changes based on browser history events.
Click Save.

1.3. Create the GA4 Event Tag

Our widgets will send events and ecommerce data to this property. The only thing that needs to be added is a GA4 event tag and trigger:

1.3.1. Create a Ga4 Event tag with the following setup:

Configuration tag - use your main GA4 tag here
Event name - {{Event}}
Ecommerce - select Send Ecommerce data
Data source - Data Layer

Google Tag Manager workspace showing GA4 event tag configuration with ecommerce data enabled and custom event trigger.

1.3.2. As a trigger, create a custom event trigger as follows:

Type - Custom Event
Event Name: virtualPageview|view_item_list|select_item|view_item|add_to_cart|view_cart|add_shipping_info|add_payment_info|remove_from_cart|begin_checkout|purchase
Select Use regex matching
Trigger fires on - All custom events

Custom event trigger configuration listing multiple ecommerce events linked to the GA4 tag in Google Tag Manager.

After this is set up, you should get virtual pageviews on each checkout step, ecommerce events, and your conversion tag should work as expected. The checkout steps pageviews are:

/checkout/cart
/checkout/contact
/checkout/payment
/checkout/success

You can use those, or the existing events to fire any tag you want.

2. Using Google Analytics 4, Google Ads and Facebook tags directly on the page

2.1. Integrate Google Ads and Facebook Pixel

First, make sure that you have your Google Ads and Facebook pixel integrated on the page where you plan to implement the Regiondo react widget.

2.2. Set Up Tracking Without GTM

Add your Google Analytics*, Google Ads, and Facebook pixel IDs in the Regiondo Dashboard Marketing Tracking codes I am NOT using Google Tag Manager.

Note:

For GA4, it is not necessary to add the tracking ID there. Our system identifies if there's a tracking snippet on the parent page, and we send events and ecommerce data to that snippet.

2.3. Test your setup

Pageviews, Ecommerce data, and events should be sent to GA automatically, Google Ads Remarketing and conversion tracking should be receiving data, Pageviews and Basic events should be sent to the Facebook Pixel.